We live in an increasingly diverse nation. According to data from the 2019 US Census Bureau, more than 68 million people speak a language other than English at home. This figure represents a tripling of 1980 numbers and will only rise.
Being able to greet, treat, and engage with patients in their native language is a powerful way to create an inclusive environment while improving care and communication outcomes.
Here are some benefits of hiring bilingual staff for your medical practice.
1. Reflect Your Unique, Diverse Community
Different communities have different language needs. By hiring staff members who speak languages common in your area, you’re showing your community that you understand them, are sensitive to their language needs, and that you’re a safe space. These are all key factors in attracting and retaining patients – especially if your bilingual support is a differentiator not offered by other clinics. Don’t forget to extend your bilingual communications to text reminders, newsletters, portal access, and more!
2. Improve the Overall Care Process
Communication is vital in healthcare. Speaking to patients in their preferred language streamlines the entire care process, from taking appointments to explaining test results to discussing aftercare. When patients understand their situation, what’s required of them, and what to expect, they’re more likely to have a positive experience – and align with you on follow-up care.
3. More Relatable than an Interpreter
Interpreters are an invaluable resource. But they are a third party – often someone your patient and their family members might be unfamiliar with. This creates a care barrier as patients might not have knowledge of the patient’s background, and the patient might not feel entirely comfortable sharing concerns with a relative stranger. In contrast, bilingual staff members have an existing relationship and rapport with patients and can provide targeted, communicative care at all points of the visit.
4. Position Yourself as a Great Place to Work
Actively hiring bilingual staff doesn’t just send a signal to patients – it sends a signal to prospective healthcare workers who speak the language(s) you’re targeting. By showing that you’re focused on cultural competency and inclusion, you’re demonstrating the value of your practice as a place to work. In addition to hiring bilingual speakers, consider also offering language classes to existing staff members to increase your pool of bilingual staff.
Ready to Stand Apart? Talk to GZ!
Bilingualism is one great way to stand out in a competitive healthcare market. A modern, well-located practice is another one. If you want to lease, expand, or relocate, talk to the medical realty experts at Gittleson Zuppas Medical Realty. We can help you find a space that resonates with both patients and staff.