The past few decades have seen the rise of the specialist. Although many fields have seen a shift away from the “jack-of-all-trades” provider towards specialization, it’s especially pronounced in medicine, where specialists and even sub-specialists have become the norm. As a real estate firm focused solely on medical real estate, we see the parallels between what’s happening in medicine and the market shift we’re driving in our own field.

It’s easy to be swayed by a name when deciding on a firm to represent your medical realty interests. More prominent names are often associated with clout, impact, and professionalism. But bigger isn’t always better, especially in an industry where personal relationships matter.

If your business is personal to you – and let’s face it, if you’re in medical realty, it is – then opting for a boutique firm instead of an industry giant can be a winning decision. Here’s why.