It’s easy to be swayed by a name when deciding on a firm to represent your medical realty interests. More prominent names are often associated with clout, impact, and professionalism. But bigger isn’t always better, especially in an industry where personal relationships matter.

If your business is personal to you – and let’s face it, if you’re in medical realty, it is – then opting for a boutique firm instead of an industry giant can be a winning decision. Here’s why.