It’s easy to be swayed by a name when deciding on a firm to represent your medical realty interests. More prominent names are often associated with clout, impact, and professionalism. But bigger isn’t always better, especially in an industry where personal relationships matter.
If your business is personal to you – and let’s face it, if you’re in medical realty, it is – then opting for a boutique firm instead of an industry giant can be a winning decision. Here’s why.
Your Interests Matter
Boutique firms such as GZ Realty are renowned for putting clients’ interests before their own and going the extra mile. There are numerous reasons for this. Boutique firms are often newer, and their founders are almost still working in the business. This means that the firm itself is driven by the founders’ vision, their desire to succeed, and an absolute willingness to get their hands dirty. These smaller firms are hungry to land clients, broker great deals, and ensure that you’re 100% happy with the outcome. For them, you’re not just part of an endless client roster. You’re an invaluable asset.
Give it All
Smaller firms are also more likely to give your deal their all. You’ll typically have more brokers working on your account than at a big firm. Additionally, unlike bigger brokers, who allocate resources based on deal size, you’ll be looked after regardless of the size of your deal. You won’t be put on the back burner, or worse, turned away, if your deal is too small to move the needle on their bottom line.
Niche and Focused Expertise
On a similar note, boutique firms tend to focus their expertise in specific areas rather than going broad. This is a matter of resources as well as the personal interests and experience of the firm’s personnel. If you have a specific niche, a smaller firm may be what you need to truly knock it out of the park.
First-Hand Market Knowledge
When you choose a boutique firm like GZ Realty, you’ll be working with brokers who are doing the market research and negotiations themselves, and who have an understanding of the complex macro and microeconomic factors at play. To be the right fit, each deal has to work on every level for each party and requires a thorough knowledge of both parties’ needs together with how they align with the market. A boutique broker will make sure that all the pieces fit in a way that’s mutually beneficial for everyone involved.
Small Can Mean Big Things For You
Choosing who will represent you is a significant decision that will have an impact on your healthcare business for a decade or more. When weighing your options, don’t simply opt for name recognition. Consider who will be working on your deal, the resources they’ll be able to allocate, their “boots-on-the-ground” knowledge, and what kind of skin they have in the game. The chances are that if they’ve built their name themselves, they’re going to be a great asset to have onside. We’re proud to say that this is the case for the team at GZ Realty.