Understanding Generational Differences with Patients

August 3, 2022 For Dentists, For Doctors

To properly engage with patients, you need to understand them. While each individual is unique, there are broad generational trends around what they want from their healthcare providers and how they prefer to engage with their treatment. Here’s what to be mindful of in order to ensure that you’re engaging patients, young and old.

Patient Survey

How Patient Surveys Can Lead to Medical Practice Improvement

The patient experience is central to the success of your medical practice. Whether you want to get a sense of how patients are feeling about your practice or whether you want input on proposed changes, patient surveys are invaluable for gathering insights and feedback. Here’s why patient surveys are an important part of business development – and how you can implement them in your practice.

Grow your Practice

5 Tips for Growing Your Medical Practice

The impact of COVID-19 is impossible to understate. Over the past two years, the coronavirus has meant reduced patient traffic and revenue for most medical practices. If patient attrition and low levels of new patients have impacted your bottom line, it’s time to get proactive. Here’s how to grow your healthcare practice in 2022 and beyond.

Orange and Blue Gears

What to Know About Workplace Culture at Your Practice

June 22, 2022 For Dentists, For Doctors

Culture is the heart of your healthcare organization. A positive workplace culture makes it easier to attract, retain and advance staff – and makes for an environment that also benefits patients. Here’s what to know about fostering a workplace culture that will take your practice from strength to strength.

Marketing Tips

5 Tips for Marketing Your Medical Practice

Marketing is vital for creating a sustainable medical practice. To grow your business, you need to be able to attract and retain patients – which means leveraging proven outreach strategies across both digital and “real world” environments. Here are five simple tips for marketing a medical practice of any size.

Positive Referrals

5 Ways Healthcare Providers Can Improve Word-of-Mouth Referrals

May 18, 2022 For Dentists, For Doctors

Even in today’s highly online world, word-of-mouth referrals are critical for building your healthcare business. These referrals may come from patients or other doctors and play an important role in both discoverability and patient acquisition. Here’s how your practice can encourage referrals.


How to Choose the Best Location for Your Practice

May 9, 2022 Medical Offices

In medicine, where you practice is just as important as how you practice. Whether you’re looking to buy or lease a space for your healthcare business, choosing the right address matters. Here’s what to know about identifying a competitive location for your practice.

Cost Per Patient Lead

Cost Per Patient Lead: Is Your Marketing Effective?

April 21, 2022 For Dentists, For Doctors

Repeat patients are your bread and butter, but new patients are vital to growing your practice – especially in specializations where treatment might be short-term or one-off. It’s more expensive to attract new patients than retain existing ones, so understanding the return on your marketing investment is key to profitability.

Agility and Connectivity

Fostering Agility and Connectivity in Your Medical Practice

April 5, 2022 For Dentists, For Doctors

As a healthcare provider, your goal is powerful patient outcomes while also creating the conditions for both growth and resilience, all in a cost-efficient way. This means shifting from a reactive to a proactive approach to solving problems, especially in light of the rapidly changing healthcare landscape. Here’s how to proactively foster agility and connectivity in your healthcare organization, focusing on areas of meaningful impact – and achieving greater value.

Office Visits

Office Visits vs. Telehealth: Why Most Patients Prefer In-Person

March 16, 2022 For Dentists, For Doctors

COVID-19 saw a shift toward telehealth visits as patients sought to reduce their exposure to the virus – and as changes in government reimbursements made telehealth a more viable option for providers. However, as the pandemic recedes and patients are growing more confident returning to public life thanks to the vaccine and masking measures, providers are experiencing an uptick in in-person visits.


Shooting for Success: How to Effectively Digitize the Patient Journey

March 4, 2022 For Dentists, For Doctors

Technology has transformed how people interact with almost every industry. Digitization brings convenience, personalization – and increased expectations about the quality of interaction with an organization. This shift has also affected healthcare, with today’s patients expecting the seamlessness and ease of access afforded by retail and hospitality providers.


Howard Hughes Unveils Plans for $325M in New Development on Columbia Waterfront

February 18, 2022 In The News

From The Baltimore Business Journal, Feb 8, 2022

The future of Downtown Columbia’s Lakefront District became more clear Tuesday with details of a $325 million investment to bring new office, retail and residential to the area around scenic Lake Kittamaqundi.

The district’s redevelopment has been in the works for years, but now developer the Howard Hughes Corp. has confirmed plans will include a new medical office building, 675 apartment units, a music venue, a restaurant, and a minority-owned business incubator. And that’s just to start.