Positive Referrals

5 Ways Healthcare Providers Can Improve Word-of-Mouth Referrals

May 18, 2022 For Dentists, For Doctors

Even in today’s highly online world, word-of-mouth referrals are critical for building your healthcare business. These referrals may come from patients or other doctors and play an important role in both discoverability and patient acquisition. Here’s how your practice can encourage referrals.


How to Choose the Best Location for Your Practice

May 9, 2022 Medical Offices

In medicine, where you practice is just as important as how you practice. Whether you’re looking to buy or lease a space for your healthcare business, choosing the right address matters. Here’s what to know about identifying a competitive location for your practice.

Cost Per Patient Lead

Cost Per Patient Lead: Is Your Marketing Effective?

April 21, 2022 For Dentists, For Doctors

Repeat patients are your bread and butter, but new patients are vital to growing your practice – especially in specializations where treatment might be short-term or one-off. It’s more expensive to attract new patients than retain existing ones, so understanding the return on your marketing investment is key to profitability.

Agility and Connectivity

Fostering Agility and Connectivity in Your Medical Practice

April 5, 2022 For Dentists, For Doctors

As a healthcare provider, your goal is powerful patient outcomes while also creating the conditions for both growth and resilience, all in a cost-efficient way. This means shifting from a reactive to a proactive approach to solving problems, especially in light of the rapidly changing healthcare landscape. Here’s how to proactively foster agility and connectivity in your healthcare organization, focusing on areas of meaningful impact – and achieving greater value.

Office Visits

Office Visits vs. Telehealth: Why Most Patients Prefer In-Person

March 16, 2022 For Dentists, For Doctors

COVID-19 saw a shift toward telehealth visits as patients sought to reduce their exposure to the virus – and as changes in government reimbursements made telehealth a more viable option for providers. However, as the pandemic recedes and patients are growing more confident returning to public life thanks to the vaccine and masking measures, providers are experiencing an uptick in in-person visits.


Shooting for Success: How to Effectively Digitize the Patient Journey

March 4, 2022 For Dentists, For Doctors

Technology has transformed how people interact with almost every industry. Digitization brings convenience, personalization – and increased expectations about the quality of interaction with an organization. This shift has also affected healthcare, with today’s patients expecting the seamlessness and ease of access afforded by retail and hospitality providers.


Howard Hughes Unveils Plans for $325M in New Development on Columbia Waterfront

February 18, 2022 In The News

From The Baltimore Business Journal, Feb 8, 2022

The future of Downtown Columbia’s Lakefront District became more clear Tuesday with details of a $325 million investment to bring new office, retail and residential to the area around scenic Lake Kittamaqundi.

The district’s redevelopment has been in the works for years, but now developer the Howard Hughes Corp. has confirmed plans will include a new medical office building, 675 apartment units, a music venue, a restaurant, and a minority-owned business incubator. And that’s just to start.

SMS marketing

All About SMS Marketing for Healthcare Professionals

February 10, 2022 For Dentists, For Doctors

Texting is one of the best ways to stay in touch with your patients – and market your services to them. People open 98% of texts versus just 20% of emails. And unlike snail mail, you can confirm that your messages are being received and read.

Patient Loyalty

How to Show Appreciation for Your Patients and Win Loyalty

February 4, 2022 For Dentists, For Doctors

Patient loyalty is critical to the success of your practice. Repeat visits are what keep your business ticking along. The happier your patients, the more likely they are to come back – and to recommend your practice to friends and family. Delivering great care and building rapport are two key elements that go into driving customer loyalty, but there’s one simple factor that often goes overlooked: thanking your patients.


Dental Practice for Sale: Tips and Tricks for Buying and Selling

January 14, 2022 For Dentists

Owning your dental practice can be great for your bottom line – and your own financial planning. And with the pandemic increasing the number of dental practices on the market, now can be a great time to buy. But like any kind of property ownership, the numbers need to make sense before you sign on the bottom line. Here’s what to know about buying a dental practice and selling it when the time is right.

Measure performance

How to Measure Performance
and Drive Success for Your
Medical Practice

Medical practices are dealing with increased responsibilities, wider service provision, and tighter bottom lines. In this context, every decision, minute, and dollar count. But without robust benchmarking, it’s impossible to know how your practice is performing and where gains can be made. Here’s how to measure your clinic’s performance and use it to drive future success.


How Medical Practices Can Navigate Supply Chain Disruptions

December 15, 2021 For Dentists, For Doctors

The global supply chain is under strain, and the healthcare sector isn’t immune. Shortages of critical healthcare supplies can quickly become serious. We saw this at the beginning of the pandemic when PPE supplies were a major issue, and the issue is back in the news, in which shortages are touching just about every industry area.

Here’s what to know about the supply chain challenges – and how to plan around potential shortages.