Why ASC (Ambulatory Surgery Center) Development Is Booming


Healthcare in the U.S. is evolving rapidly. Patients want more choice; providers want more control. Across the country, Ambulatory Surgery Centers (ASCs) are stepping into that gap, offering a streamlined, efficient, and increasingly popular alternative to hospital-based care.

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Patient being tested at the allergy clinic

Allergy Clinic Essentials: Light & Clean Air


April 29, 2025 For Doctors, Medical Offices

When patients walk into an allergy clinic, their experience starts long before they meet the doctor. The minute they walk in, they scan the room, consciously or unconsciously, for signs of safety, cleanliness, and calm. For patients with sensitivities to allergens, the clinic environment itself can have a direct impact on how they feel physically and emotionally.  That’s why two often overlooked elements, natural light and air quality, play a crucial role in the patient experience.

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Dermatology Practice

Essential Equipment and Space Considerations for a Dermatology Office


April 17, 2025 For Doctors, Medical Offices

With an aging population, skin cancer awareness, and growing demand for cosmetic procedures, dermatology services are in high demand. However, physician rates are failing to keep up with the demand, creating an opportunity for dermatologists looking to open their own practices. If you’re looking to lease a space for a dermatology office, here’s what to consider to set you apart:

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Baltimore Maryland

Why Maryland’s Healthcare Market is Ideal for Your Practice


Are you considering opening a medical practice in Maryland? Home to some of the nation’s top hospitals and teaching universities, as well as endless culture and amenities, Maryland is an appealing place to begin or develop your career as a medical professional. Here are some reasons that Maryland’s healthcare market is an opportunity you shouldn’t pass up.

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The Rise of Niche Healthcare Services for Women


In recent years, niche healthcare services focused on women’s health have seen an explosive growth in demand. Whether it’s assisting with family planning, providing maternal care, or offering wellness services to enhance overall quality of life, women’s healthcare is evolving to meet the demands of today’s patients.

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A doctor and patient speaking with each other.

7 Ways to Get Your Practice Ready for Spring Traffic


February 19, 2025 For Dentists, For Doctors

With warmer weather, longer days, and new health goals on patients’ minds, many people begin to schedule appointments they put off during the colder months, making spring a busy season for medical facilities.

For your practice, this means higher patient volumes, which can put a strain on resources if you aren’t planning and managing these insights ahead of time.

Here are 7 ways to prepare your office and staff for the fast-approaching, busy spring patient traffic.

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Beautiful waiting room for a doctors office.

Best Practices in Medical Office Design


February 10, 2025 Medical Offices, The GZ Take

The design of your medical office isn’t just an aesthetic one – it’s a strategic one that can improve patient satisfaction, staff efficiency, and overall practice growth. Whether you’re considering renovating your existing space or moving into a new space altogether, here are some medical office design practices to consider.

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Female dentist greeting her patient sitting in chair

Key Considerations When Choosing a Dental Office Location


January 27, 2025 For Dentists

Building a sustainable, resilient practice is vital for dental professionals. If you’re looking for a dental office location for a new or existing practice, here’s what to consider.

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A diverse group of doctors

Dos and Don’ts for Adding Doctors to Your Practice


January 24, 2025 Expansion, For Dentists, For Doctors

Practice growth is vital to your long-term sustainability. Adding new patients and new services are both key to ensuring growth, but eventually will require you to add new practitioners to your team. Here’s what you should think about when hiring a new doctor.

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Steps showing multiple years up to 2025 with an arrow and a target, symbolizing 2024 medical real estate trends and observations.

2024 Wrapped: A Year in Medical Real Estate


January 7, 2025 Real Estate Insights

2024 has ended, which means that the opportunities of 2025 beckon! At GZ, we’ve been keeping a close eye on the medical real estate market, noting growth in overall patient demand, trending changes in specific lease terms, and the hot market to watch – including Washington, D.C., an area we know well!

Here are some of the medical real estate trends we’ve noticed this past year.

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A colorful doctor's office interior featuring a blue wall and modern furnishings

Tips for Multi-Site Healthcare Organizations


January 3, 2025 Expansion, Medical Offices

As healthcare continues to consolidate, multi-site healthcare is emerging as a significant area of growth. Ensuring quality of care across multiple sites can be a challenge to providers used to running their operations from a single space. If you plan to expand, use these tips to keep your practice streamlined – and your bottom line under control.

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Give Your Practice the Gift of Growth


December 23, 2024 For Dentists, For Doctors

‘Tis the season to focus on developing your practice! It takes about twelve months for a new medical practice to become profitable, and about 2.5 years to reach capacity. To keep your practice expanding in a sustainable, manageable way, try these tips.

Service Offerings: The More, the Merrier

Pie or shortbread? Why not both? Treat your patients like you would a dinner guest by expanding your menu of services. Explore services that differentiate you from other practices. Extra service offerings are great for your bottom line while providing more care for patients as well as advancement opportunities for your team.

Let Your Technology Shine

Is your technology like a set of old string lights: ready to burn out at any moment? Don’t risk a National Lampoon situation. Now’s the time to upgrade to Electronic Health Records, invest in digital scheduling and practice management software, and embrace telehealth solutions. These can be the angel on the top of your practice tree, making life easier for your team and your patients – and giving new patients reasons to see you.

Deck the Halls with Great Design

If you want your practice to grow, you need to make sure it has room. Ensure that your space is thoughtfully laid out in a way that ensures privacy, promotes efficiency, and that fosters a feeling of compassion and expertise. Engage a designer or architect to assist with t the use of space, patient flow, and green building techniques. Good design will make both staff and patients feel at home and help you get the most out of your space.

Have Your Patients Sing Your Praises

All right, so maybe caroling isn’t acceptable in a medical office. However, delivering an exceptional patient experience is a great way to nurture the kind of word of mouth that helps a practice grow. Focus on providing prompt, human care in a comfortable environment and striving for a seamless experience every step of the way. Happy patients will keep coming back, and they’ll recommend your practice, too (especially if you ask them to leave a review!)

Add Marketing to Your Holiday Card List 

There’s nothing like receiving a holiday card from a friend or distant family member. It’s a great way to know that you’re on their mind – and to catch up on what they’ve been up to. Think of marketing as a seasonal card list for your business. Use social media, your website, your newsletter, and a strategic ad campaign to let current and prospective patients know what you’re all about – and add some sparkle to their perceptions of you.

Reward Your Helpers

Even Santa can’t do it alone – and you’re no different. Your admin and medical support staff are critical to the success of the day-to-day running of your practice. Happy, supported staff are more likely to stick around and do good work.Stay on your team’s nice list by offering bonuses, hosting a holiday party, sharing “thank you” gifts, and working with each person to figure out their career goals and how you can help get them there. If you’re looking to hire, offer a signing bonus to staff members who refer great talent.

Give the Gift of Growth – Talk to GZ! 

Don’t wait for practice growth to come down the chimney – invite it! The medical real estate experts at GZ Realty are here to help you prime your practice for growth. With extensive experience in lease negotiation and property sourcing, we can help you jingle your way to success this holiday season!

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