If you’re opening a new medical practice, moving locations or expanding, you might be considering a turnkey office space. Turnkey spaces are those that have been completely outfitted and are ready for you to move right in upon signing a lease or making a purchase. In theory, all you need to do is “turn the key” and enter. However, it’s not always that simple.
Here’s what to think about when deciding to proceed with a turnkey medical office space.
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Deciding to open your own medical practice for the first time is a big step. It’s an investment of time, money, resources, and sweat. That’s why it’s vital to have a plan in place before you even take the first step. You also need to put together a great team to support you on the journey.
Opening a practice is a big undertaking and shouldn’t be approached with a blasé attitude. You will need to figure out your financing, find a location, make personnel decisions, make sure you’re adequately insured, figure out what kind of equipment you’ll need and where you’ll get it, etc. There is a lot to factor in before hanging your shingle and opening your doors.
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The Medical Realty Company Will Manage 200,000 Square Feet of Commercial Leasing Space in Downtown Columbia’s Highly Anticipated Lakefront Neighborhood
COLUMBIA, MD (February 20, 2019) – The Howard Hughes Corporation® (NYSE: HHC) announced today that Gittleson Zuppas Medical Realty, Inc. (GZ) has been engaged to lease commercial medical space within the Lakefront District of Downtown Columbia, the newest neighborhood to be introduced following the groundbreaking of Merriweather District. The Howard Hughes Corporation is transforming Downtown Columbia—which has over two million square feet already delivered or under construction—into a true walkable, urban core. The burgeoning Merriweather District has already attracted leading companies in the medical and cybersecurity sphere, including MedStar Health and Tenable® Inc.
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Outpatient care has been on the rise, causing a major shift in the healthcare delivery landscape. Customers are increasingly choosing the outpatient setting rather than an overnight stay in the hospital.
Why the shift?
There are many reasons this shift is occurring. With the increased availability and advancement of technology, many surgeries can now be performed in outpatient centers. Outpatient facilities provide easy access, high quality, lower cost care and are preferred by insurance payers.
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Healthcare customers are increasingly demanding a full-service, integrated approach. The same trends that are emerging in retail are at the forefront of healthcare provision. In 2018, customer-centric design is all about creating spaces that are seamless, functional and frictionless.
Healthcare customers don’t want to have to go out of their way to access a service – nor do they want to travel to multiple providers. They want to be seen promptly and in a comfortable setting. The entire experience is increasingly aligning with an all-in-one, hospitality-inspired approach.
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The problem: shrinking margins and rising costs in the healthcare industry.
While there are many strategies that the sector is employing to combat these issues, one that has gained recent attention is preventative care. This strategy is being executed on a global level, as healthcare organizations are shifting from volume to value.
With illness and chronic conditions being one of the largest drains on our economy, stakeholders (business and personal) have been advocating for an increased focus on prevention.
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We’ve all heard it before: location, location, location. This is especially true for medical practices. It’s arguably one of the most important decisions you’ll make for your practice.
While a location that isn’t exactly ideal may save you money on rent, you’re more likely losing money by sacrificing the advantages that a prime location can offer.
Factors to consider
Whether you’re just starting a new practice, moving locations or expanding, make sure you consider these aspects of your practice’s location.
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Social media is here to stay, and it behooves the savvy business owner to learn how to use it effectively to market their medical practice. Whether you’re a doctor, chiropractor, dentist, etc. the goal is the same: help more people who have the problem(s) that you solve.
You can use social media to humanize your brand, educate current and potential clients, connect with other industry professionals, and communicate with your audience in a way that’s transparent, informative, and engaging.
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Keeping a medical practice running smoothly is one of the hardest challenges office managers face today. Having to juggle various administrative burdens while keeping your office fully staffed and maintained often takes a backseat to acquiring more patients.
Ensuring your patients’ satisfaction means tending to their worries and woes. The best way to do that is to have a staff that’s attentive, available, and extremely knowledgeable. Your staff must be willing and ready to meet with their patients one-on-one, give accurate and adequate information and offer each patient peace of mind.
How can you make that happen? Easy, follow these six tips.
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A millennial healthcare experience
A 25-year-old man goes in to see his doctor. He has a series of questions about symptoms he has and a few ideas of what could be wrong based on online research.
The doctor examines him, and she quickly rules out a couple of the man’s suggestions but finds one is a real possibility. She decides to order some blood work to confirm, submitting the order on her tablet. Then, she adds a few notes to the patient’s electronic chart.
The next day, the patient receives a text message notifying him that his test results are now available in his patient portal. He quickly logs in and reviews the info. It includes a message from his doctor, outlining a brief plan of action and direct contact number for any questions.
Sound familiar to you?
This is the landscape that every healthcare office either has entered or will enter in the near future.
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Healthcare systems used to think about real estate in terms of finding four sturdy walls and a roof that fit their bottom line. But, in 2018, healthcare executives are becoming increasingly strategic in their real estate decisions, labeling it as a high priority.
The factors that have spurred this shift are lower reimbursements, the entrance of nontraditional healthcare delivery and the aging population. Healthcare executives are now making it a top priority to control costs, improve efficiency and increase returns on their real estate investments.
Healthcare real estate is no longer strictly a liquid asset that is managed to increase cash flow and free up capital for other projects. Now, healthcare real estate is seen as a way to improve the sustainability of operating margins.
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As the adage goes, “Timing is everything.” This applies to real estate as well, especially when you are searching for that perfect place for your medical practice to call home.
How do you know when to start? You don’t want to be the little piggy that went to the market too early or too late. Too early, and landlords or sellers may not negotiate with you yet, or they’ll expect you to be ready to move forward immediately. Too late, and things get real expensive real fast.
The reality is that most people underestimate how long it takes. Set yourself up for success by understanding how long different transactions take. Here’s a breakdown of timelines for the most common situations and how to navigate them.
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