Try These Top Dental Practice Marketing Strategies

Try These Top Dental Practice Marketing Strategies


Acquiring and maintaining patients as a dentist continues to be one of the top challenges in the industry. Patient retention numbers are high, with only about 41% of new patients returning for a follow-up visit, and getting people to book and show up for their routine appointments is an ongoing stressor. If you want to stand out from the competition, try these top dental practice marketing strategies.

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How to Reduce Friction Throughout the Entire Patient Journey

How to Reduce Friction Throughout the Entire Patient Journey


November 14, 2023 For Dentists, For Doctors

Patient expectations echo trends across many other consumer segments: in short, convenience and simplicity matter. This shift was already well underway before the pandemic but has become even more entrenched since then. Today’s patients expect seamless tech-forward experiences that allow for self-service options. Here’s how your practice can stay ahead of patient expectations.

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No Scare Zone: How to Communicate with Fearful Patients

No Scare Zone: How to Communicate with Fearful Patients


October 16, 2023 For Dentists, For Doctors

It may be spooky season, but you don’t want your patients to put doctors on their list of things that go bump on the night. A patient who is afraid of the doctor is less likely to book routine visits, share concerns about their health, and be in a position to take charge of their well-being. Putting patients at ease is key to building a healthy community – and a healthy practice. Here’s how to have your patients feeling that a doctor’s visit is less trick and more treat.

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New Medical Practice

How to Launch a New Medical Practice


Starting a new medical practice is a major step in your career – but one that gives you control over your reputation and career trajectory. Done right, it can set you up for success from now all the way through to your succession plan. Here are the basic steps to follow when launching a new medical practice.

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How to Reduce Patient No-Shows

How to Reduce Patient No-Shows


September 18, 2023 For Dentists, For Doctors

Missed appointments are a source of friction for any healthcare provider. They not only result in lost revenue but also affect practice workflows and scheduling. One study found that the average no-show costs a practice $200 – which adds up to more than $150 billion a year! If patient no-shows are an issue with your practice, here are our top ways to ensure that patients show up for their appointments.

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Contactless Payment methods

The Benefits of Contactless Payments in Healthcare


August 22, 2023 For Dentists, For Doctors

Efficiency and patient experience are on the mind of every healthcare provider – and every patient. Since COVID-19, contactless payments have become one way that providers can simplify and elevate the patient experience while also emphasizing patient health and well being. No wonder over a third of surveyed providers reported that they planned to implement contactless payments.

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Stand Apart with These Medical Practice Branding Tips

Stand Apart with These Medical Practice Branding Tips


August 7, 2023 For Dentists, For Doctors

When we think of “brand,” our minds often go to logos and business cards. A brand is much more powerful than that! Your brand is the sum of your “clients’” experiences with your practice and their expectations. A unique, clear, consistent brand can help your medical practice convey what you’re all about and stand out from your competitors. Here’s what to think about when developing your brand.

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Your Medical Practice Experience Begins with the Location

Your Medical Practice Experience Begins with the Location


July 17, 2023 For Dentists, For Doctors

We say it all the time: where you practice shapes how you practice. Your location also significantly impacts the overall patient experience, which is why getting it right is critical. Here’s what you need to know about the intersection of practice location and patient experience.

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Content Marketing for Medical Practices

Content Marketing for Your Medical Practice


July 7, 2023 For Dentists, For Doctors

Growth is on every medical practitioner’s mind. Not only are you looking to retain patients, patients, but attract new clientele. You’ve probably invested in advertising and branding, but what about content marketing? Content marketing converts three times as many leads as traditional marketing efforts, so if the concept is new to you, it’s worth taking a deeper dive. Here’s what you need to know.

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How to Increase Patient Engagement in Healthcare

How to Increase Patient Engagement in Healthcare


June 21, 2023 For Dentists, For Doctors

A healthy medical practice enjoys repeat patients and a growing patient body. Practices that are able to attract new clients and keep them returning – or even giving referrals – are more financially stable, build strong reputations, and put themselves on track to grow and expand over the years. One of the key factors that drives loyalty is patient engagement. Here’s what to know about patient engagement and how to boost these levels in your practice.

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Change Your Perspective

Change Your Perspective on Your Practice


March 10, 2023 For Dentists, For Doctors

If your medical practice is experiencing a slump in new patients, revenues, or employee motivation, a shift in perspective might be in order. Allow yourself some time to dig deep into why and how you do things – and ensure that your approaches align both with your personal goals as well as current best medical and business practices. Here’s how to take a fresh look at your practice with an eye to continuous improvement.

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What to Know Before Signing Your Next Medical Lease

What to Know Before Signing Your Next Medical Lease


February 24, 2023 For Dentists, For Doctors

As a medical provider, the lease is one of your major expenses. Handled right, your lease can work in your favor and position you for success. But a poorly negotiated lease can cost you thousands in perks and options left on the table. Before you renew your current lease or sign the lease on a new building, here’s what to consider.

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