When we think of “brand,” our minds often go to logos and business cards. A brand is much more powerful than that! Your brand is the sum of your “clients’” experiences with your practice and their expectations. A unique, clear, consistent brand can help your medical practice convey what you’re all about and stand out from your competitors. Here’s what to think about when developing your brand.
READ MOREYour Medical Practice Experience Begins with the Location
We say it all the time: where you practice shapes how you practice. Your location also significantly impacts the overall patient experience, which is why getting it right is critical. Here’s what you need to know about the intersection of practice location and patient experience.
READ MOREContent Marketing for Your Medical Practice
Growth is on every medical practitioner’s mind. Not only are you looking to retain patients, patients, but attract new clientele. You’ve probably invested in advertising and branding, but what about content marketing? Content marketing converts three times as many leads as traditional marketing efforts, so if the concept is new to you, it’s worth taking a deeper dive. Here’s what you need to know.
READ MOREHow to Increase Patient Engagement in Healthcare
A healthy medical practice enjoys repeat patients and a growing patient body. Practices that are able to attract new clients and keep them returning – or even giving referrals – are more financially stable, build strong reputations, and put themselves on track to grow and expand over the years. One of the key factors that drives loyalty is patient engagement. Here’s what to know about patient engagement and how to boost these levels in your practice.
READ MOREChange Your Perspective on Your Practice
If your medical practice is experiencing a slump in new patients, revenues, or employee motivation, a shift in perspective might be in order. Allow yourself some time to dig deep into why and how you do things – and ensure that your approaches align both with your personal goals as well as current best medical and business practices. Here’s how to take a fresh look at your practice with an eye to continuous improvement.
READ MOREWhat to Know Before Signing Your Next Medical Lease
As a medical provider, the lease is one of your major expenses. Handled right, your lease can work in your favor and position you for success. But a poorly negotiated lease can cost you thousands in perks and options left on the table. Before you renew your current lease or sign the lease on a new building, here’s what to consider.
READ MORETips for Growing Your Pediatric Practice
As we move into 2023, goal setting is top of mind. If you run a pediatric practice, no doubt one of your goals is to grow that practice into the new year and beyond. For you, strategy, intentionality, and consistency are key. Here’s how to get the word out about your pediatric practice to bring new patients in – and keep existing ones coming back.
READ MOREHelp Your Medical Practice Play a Perfect Game
Continuous improvement is at the heart of a successful medical practice. What worked in the past isn’t always what works now. And each expansion, service addition, or new piece of technology is an opportunity to reassess and refine your offer. If you’re ready to bowl a strike in the eyes of the public, review each area of your practice to identify gaps or areas for improvement.
READ MORE6 Steps to a Successful Year-End Practice Wrap-Up
It’s hard to believe, but December is here again – and in a few short weeks, we’ll be getting ready to launch into 2023. Now is the time to get on top of outstanding admin, accounting, and to-do tasks so that you’re well-placed to hit the ground running in January. Here’s what to do.
READ MOREHow to Increase the Value of Your Medical Practice
Having an exit strategy is vital in any industry – including healthcare. Whether you’re looking ahead to retirement or are weighing the pros and cons of acquisition or expansion, you’ll want to ensure that your medical practice valuation is as high as possible. Here’s what to consider in both the long and short term.
READ MOREThe Importance of Following up with Patients
Your patients are your practice’s lifeblood. But acquiring new patients requires a significant investment in marketing and resources, which is why it’s vital to keep new patients coming back. Here’s what to know about staying in touch with patients post-visit – and using their feedback to continue to shape your practice for the better.
READ MOREMotivate Your Medical Staff with These Team-Building Exercises
A motivated team is vital to a great patient experience. While elements such as pay, benefits, and autonomy all help boost employee engagement, team-building exercises are another opportunity to foster a positive practice culture. Here’s how to get your team feeling connected and inspired to do their best.
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