Your patient mix shapes how your healthcare practice does business. Knowing who you’re serving and what they need allows you to deliver an exceptional experience and plan for the future. Here’s what you need to know about understanding your patient mix and how you can make sure that you’re meeting your patient’s needs. 

To properly engage with patients, you need to understand them. While each individual is unique, there are broad generational trends around what they want from their healthcare providers and how they prefer to engage with their treatment. Here’s what to be mindful of in order to ensure that you’re engaging patients, young and old.

Culture is the heart of your healthcare organization. A positive workplace culture makes it easier to attract, retain and advance staff – and makes for an environment that also benefits patients. Here’s what to know about fostering a workplace culture that will take your practice from strength to strength.

Even in today’s highly online world, word-of-mouth referrals are critical for building your healthcare business. These referrals may come from patients or other doctors and play an important role in both discoverability and patient acquisition. Here’s how your practice can encourage referrals.

Repeat patients are your bread and butter, but new patients are vital to growing your practice – especially in specializations where treatment might be short-term or one-off. It’s more expensive to attract new patients than retain existing ones, so understanding the return on your marketing investment is key to profitability.

As a healthcare provider, your goal is powerful patient outcomes while also creating the conditions for both growth and resilience, all in a cost-efficient way. This means shifting from a reactive to a proactive approach to solving problems, especially in light of the rapidly changing healthcare landscape. Here’s how to proactively foster agility and connectivity in your healthcare organization, focusing on areas of meaningful impact – and achieving greater value.

COVID-19 saw a shift toward telehealth visits as patients sought to reduce their exposure to the virus – and as changes in government reimbursements made telehealth a more viable option for providers. However, as the pandemic recedes and patients are growing more confident returning to public life thanks to the vaccine and masking measures, providers are experiencing an uptick in in-person visits.

Technology has transformed how people interact with almost every industry. Digitization brings convenience, personalization – and increased expectations about the quality of interaction with an organization. This shift has also affected healthcare, with today’s patients expecting the seamlessness and ease of access afforded by retail and hospitality providers.

Texting is one of the best ways to stay in touch with your patients – and market your services to them. People open 98% of texts versus just 20% of emails. And unlike snail mail, you can confirm that your messages are being received and read.