Personalization continues to be a major trend in modern healthcare. A 2022 CVS study showed that 85% of patients value personalized care, with 83% saying that they want providers to be knowledgeable about their individual medical history, family genetics, and lifestyle habits. Here’s why personalized care matters – and how you can incorporate it into your practice.
Why Personalized Health Experiences Matter
A one-size-fits-all approach rarely achieves optimal outcomes. Providing a personalized experience not only fosters strong relationships between providers and patients but can also:
- Reduce care costs. Ensure that patients receive tailored preventive care based on their health profiles, and nurture high levels of engagement that encourage patients to attend routine appointments.
- Improve resource utilization. Data-backed personalized care allows providers to coordinate resources, talent, and technologies to meet people where they are – and bridge the gaps.
- Enhance quality of life. This approach empowers patients to take ownership of their care, speak up about their health, seek care early on, and discuss care pathways that align with their needs and goals.
How to Personalize Your Healthcare Approach
There are numerous ways to embrace individual care, ranging from simple day-to-day process tweaks to more involved investments in technology or testing. Some high-impact options include:
- Use genetic information and risk surveys. These tests and surveys can help identify potential treatment needs and approaches, allowing providers to walk patients through a tailored healthcare plan, including testing, screening, and preventive strategies.
- Work with patients to identify concerns and goals. Self-assessments and goal setting allow for collaborative approaches between patient and provider – with more sustainable outcomes and a greater likelihood of adherence to treatment programs.
- Make the most of analytics. Omnichannel analytics can identify pain points, gaps in care, and patient needs, allowing providers to adapt accordingly and deliver tailored care.
- Invest in integrated EHR systems. Break down silos with integrated electronic health records so that providers have a 360-degree view of patient profiles and histories.
- Provide patient portals. Patient portals provide a central point of contact for patients to monitor their care, communicate with providers, and get an overall view of their current healthcare needs as well as immediate and long-term health goals.
- Invest in community programs. Patient health isn’t just an individual concern – it’s a community-wide one. Work with community providers to identify opportunities to reach out to patients, encourage screening and care, or participate in healthy activities.
Embrace the Future of Healthcare with GZ
Ready to build patient personalization into your practice’s present and future? Talk to the medical real estate experts at Gittleson Zuppas Medical Realty. We can help you find a space outfitted with the technologies and environment you need to deliver a powerfully tailored experience – or work with you to renegotiate your current lease in a way that allows you to embrace personalization through modern design and technology. Contact our experienced team today!