Local Searches

How to Dominate Local Healthcare Searches in Your Area


September 27, 2022 For Dentists, For Doctors

Local SEO is a big deal. This is the algorithm that works to surface your healthcare practice when people in your area are searching for specific services, treatments, or products. With 46% of Google searches involving users looking for local information, ranking highly on local searches is critical to the success of your practice – even for specialists or those delivering telehealth care. 

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Let's Get Digital: How to Digitize Your Medical Practice

Let’s Get Digital: How to Digitize Your Medical Practice


It’s not just the future that’s digital – the present is as well. If your medical practice is still reliant on pen and paper, it’s time to embrace the efficiencies of digitization. Not only will your business benefit from streamlined processes and improved transparency, but your patients will enjoy the increased ease of booking appointments, managing payments, and accessing their health information. Here’s what to know about bringing your medical practice into the 21st century.

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Understanding Patient Mix

Tips for Understanding Your Patient Mix


August 24, 2022 For Dentists, For Doctors

Your patient mix shapes how your healthcare practice does business. Knowing who you’re serving and what they need allows you to deliver an exceptional experience and plan for the future. Here’s what you need to know about understanding your patient mix and how you can make sure that you’re meeting your patient’s needs. 

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Generational

Understanding Generational Differences with Patients


August 3, 2022 For Dentists, For Doctors

To properly engage with patients, you need to understand them. While each individual is unique, there are broad generational trends around what they want from their healthcare providers and how they prefer to engage with their treatment. Here’s what to be mindful of in order to ensure that you’re engaging patients, young and old.

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Patient Survey

How Patient Surveys Can Lead to Medical Practice Improvement


The patient experience is central to the success of your medical practice. Whether you want to get a sense of how patients are feeling about your practice or whether you want input on proposed changes, patient surveys are invaluable for gathering insights and feedback. Here’s why patient surveys are an important part of business development – and how you can implement them in your practice.

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Grow your Practice

5 Tips for Growing Your Medical Practice


The impact of COVID-19 is impossible to understate. Over the past two years, the coronavirus has meant reduced patient traffic and revenue for most medical practices. If patient attrition and low levels of new patients have impacted your bottom line, it’s time to get proactive. Here’s how to grow your healthcare practice in 2022 and beyond.

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Orange and Blue Gears

What to Know About Workplace Culture at Your Practice


June 22, 2022 For Dentists, For Doctors

Culture is the heart of your healthcare organization. A positive workplace culture makes it easier to attract, retain and advance staff – and makes for an environment that also benefits patients. Here’s what to know about fostering a workplace culture that will take your practice from strength to strength.

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Marketing Tips

5 Tips for Marketing Your Medical Practice


Marketing is vital for creating a sustainable medical practice. To grow your business, you need to be able to attract and retain patients – which means leveraging proven outreach strategies across both digital and “real world” environments. Here are five simple tips for marketing a medical practice of any size.

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Positive Referrals

5 Ways Healthcare Providers Can Improve Word-of-Mouth Referrals


May 18, 2022 For Dentists, For Doctors

Even in today’s highly online world, word-of-mouth referrals are critical for building your healthcare business. These referrals may come from patients or other doctors and play an important role in both discoverability and patient acquisition. Here’s how your practice can encourage referrals.

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Cost Per Patient Lead

Cost Per Patient Lead: Is Your Marketing Effective?


April 21, 2022 For Dentists, For Doctors

Repeat patients are your bread and butter, but new patients are vital to growing your practice – especially in specializations where treatment might be short-term or one-off. It’s more expensive to attract new patients than retain existing ones, so understanding the return on your marketing investment is key to profitability.

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Agility and Connectivity

Fostering Agility and Connectivity in Your Medical Practice


April 5, 2022 For Dentists, For Doctors

As a healthcare provider, your goal is powerful patient outcomes while also creating the conditions for both growth and resilience, all in a cost-efficient way. This means shifting from a reactive to a proactive approach to solving problems, especially in light of the rapidly changing healthcare landscape. Here’s how to proactively foster agility and connectivity in your healthcare organization, focusing on areas of meaningful impact – and achieving greater value.

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Office Visits

Office Visits vs. Telehealth: Why Most Patients Prefer In-Person


March 16, 2022 For Dentists, For Doctors

COVID-19 saw a shift toward telehealth visits as patients sought to reduce their exposure to the virus – and as changes in government reimbursements made telehealth a more viable option for providers. However, as the pandemic recedes and patients are growing more confident returning to public life thanks to the vaccine and masking measures, providers are experiencing an uptick in in-person visits.

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