When it comes to healthcare, patient privacy is paramount. Most healthcare companies are required to keep Protected Health Information (PHI) safe and secure in a way that aligns with the Health Insurance Portability and Accountability Act (HIPAA). Additional rules, such as the HITECH act and ISO 27001 offer further guidance for protecting and storing data, as well as reporting breaches.

Like the ocean, medical practices are a delicate ecosystem. Your practice’s growth and sustainability can struggle without the right balance of new and repeat patients. According to the Review of Optometric Business, about 10% of existing patients die or move away each year. To grow, your practice needs to reel in additional patients. Here’s how to make sure those new patient nibbles turn into bites and those bites into a catch.

Personalization continues to be a major trend in modern healthcare. A 2022 CVS study showed that 85% of patients value personalized care, with 83% saying that they want providers to be knowledgeable about their individual medical history, family genetics, and lifestyle habits. Here’s why personalized care matters – and how you can incorporate it into your practice.

The future of healthcare is digital. If your practice is still relying on badly xeroxed intake forms, manual scheduling, and payments via check, it’s time to consider digitization. Embracing digital options for intake forms, scheduling, patient charts, and billing can save time, reduce costly errors, enhance patient satisfaction, and ensure timely payment. Here’s what you need to know.

Healthcare is a people-centered field. The quality of your medical staff directly affects the success of your practice. Hire well, and you’ll nurture an efficient, expert, welcoming atmosphere that attracts patients and keeps them coming back. In contrast, a poor hire can negatively impact the overall patient experience. Here’s what to look for when hiring staff for your medical practice – and how to attract and retain top talent.

Putting patients in control of their own care has long been a theme of patient-centered care. However, a key element of this idea, which is sometimes overlooked, is convenience. In fact, many patients prioritize convenience over quality of care. Let’s explore some of the factors and services that matter to patients when they seek healthcare – and how your practice can pivot to align with patient expectations.

Happy patients are repeat patients. Returning patients are key to a practice’s bottom line, and patient reviews play a large role in the public perception of your practice.  It has never been more vital to provide a patient experience. Below, we explore three key areas you can focus on in order to deliver an exemplary patient experience.

Leasing a medical office space is more complex than leasing a residence or a traditional office space. Before committing to a lengthy, expensive lease on a new medical office, make sure you’re not making any of these five common mistakes.

The new patient pipeline is vital to any medical practice’s success. But to attract those crucial new patients, your practice has to stand out from the rest. Here’s how to ensure that you’re putting your best foot forward when it comes to new patient acquisition.

A sustainable business is a successful business. While returning patients form a core part of your practice’s bottom line, they can’t be relied upon to keep your business afloat in the long term. People move, finish treatment programs, or change insurance providers – and if you’re not working to replenish your patient pipeline, you can find yourself in a position where your calendar is severely underbooked. In addition to key factors like great reviews, a strong therapeutic service offer, and a highly visible location, a marketing strategy is critical to ensuring ongoing practice viability. Part of that marketing strategy should be a patient referral program. Here’s what to know.