Organizational culture is critical to your medical office’s success. It’s the glue that brings and keeps your team together, creating a sensibility that infuses your entire brand experience. But a culture can’t just be applied from above. To truly “stick” in an authentic, long-lived way, culture must be co-created with staff at all levels. Here’s how to foster a shared, communal culture in your medical office workplace.
READ MOREFactors to Consider When Hiring New Medical Staff
The patient experience doesn’t begin and end in the consultation room. Patients interact with a number of different personnel, from the front desk staff to nurses and assistants. These interactions shape your patients’ experience and overall perception of your practice, so ensuring that your staff properly reflects your brand and company culture is vital. Here’s what to think about when considering a new hire.
READ MOREHow to Dominate Local Healthcare Searches in Your Area
Local SEO is a big deal. This is the algorithm that works to surface your healthcare practice when people in your area are searching for specific services, treatments, or products. With 46% of Google searches involving users looking for local information, ranking highly on local searches is critical to the success of your practice – even for specialists or those delivering telehealth care.
READ MORELet’s Get Digital: How to Digitize Your Medical Practice
It’s not just the future that’s digital – the present is as well. If your medical practice is still reliant on pen and paper, it’s time to embrace the efficiencies of digitization. Not only will your business benefit from streamlined processes and improved transparency, but your patients will enjoy the increased ease of booking appointments, managing payments, and accessing their health information. Here’s what to know about bringing your medical practice into the 21st century.
READ MORETips for Understanding Your Patient Mix
Your patient mix shapes how your healthcare practice does business. Knowing who you’re serving and what they need allows you to deliver an exceptional experience and plan for the future. Here’s what you need to know about understanding your patient mix and how you can make sure that you’re meeting your patient’s needs.
READ MOREUnderstanding Generational Differences with Patients
To properly engage with patients, you need to understand them. While each individual is unique, there are broad generational trends around what they want from their healthcare providers and how they prefer to engage with their treatment. Here’s what to be mindful of in order to ensure that you’re engaging patients, young and old.
READ MOREHow Patient Surveys Can Lead to Medical Practice Improvement
The patient experience is central to the success of your medical practice. Whether you want to get a sense of how patients are feeling about your practice or whether you want input on proposed changes, patient surveys are invaluable for gathering insights and feedback. Here’s why patient surveys are an important part of business development – and how you can implement them in your practice.
READ MORE5 Tips for Growing Your Medical Practice
The impact of COVID-19 is impossible to understate. Over the past two years, the coronavirus has meant reduced patient traffic and revenue for most medical practices. If patient attrition and low levels of new patients have impacted your bottom line, it’s time to get proactive. Here’s how to grow your healthcare practice in 2022 and beyond.
READ MOREWhat to Know About Workplace Culture at Your Practice
Culture is the heart of your healthcare organization. A positive workplace culture makes it easier to attract, retain and advance staff – and makes for an environment that also benefits patients. Here’s what to know about fostering a workplace culture that will take your practice from strength to strength.
READ MORE5 Tips for Marketing Your Medical Practice
Marketing is vital for creating a sustainable medical practice. To grow your business, you need to be able to attract and retain patients – which means leveraging proven outreach strategies across both digital and “real world” environments. Here are five simple tips for marketing a medical practice of any size.
READ MORE5 Ways Healthcare Providers Can Improve Word-of-Mouth Referrals
Even in today’s highly online world, word-of-mouth referrals are critical for building your healthcare business. These referrals may come from patients or other doctors and play an important role in both discoverability and patient acquisition. Here’s how your practice can encourage referrals.
READ MORECost Per Patient Lead: Is Your Marketing Effective?
Repeat patients are your bread and butter, but new patients are vital to growing your practice – especially in specializations where treatment might be short-term or one-off. It’s more expensive to attract new patients than retain existing ones, so understanding the return on your marketing investment is key to profitability.
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