Organizational culture is critical to your medical office’s success. It’s the glue that brings and keeps your team together, creating a sensibility that infuses your entire brand experience. But a culture can’t just be applied from above. To truly “stick” in an authentic, long-lived way, culture must be co-created with staff at all levels. Here’s how to foster a shared, communal culture in your medical office workplace.

The patient experience doesn’t begin and end in the consultation room. Patients interact with a number of different personnel, from the front desk staff to nurses and assistants. These interactions shape your patients’ experience and overall perception of your practice, so ensuring that your staff properly reflects your brand and company culture is vital. Here’s what to think about when considering a new hire.

Local SEO is a big deal. This is the algorithm that works to surface your healthcare practice when people in your area are searching for specific services, treatments, or products. With 46% of Google searches involving users looking for local information, ranking highly on local searches is critical to the success of your practice – even for specialists or those delivering telehealth care. 

Your patient mix shapes how your healthcare practice does business. Knowing who you’re serving and what they need allows you to deliver an exceptional experience and plan for the future. Here’s what you need to know about understanding your patient mix and how you can make sure that you’re meeting your patient’s needs. 

To properly engage with patients, you need to understand them. While each individual is unique, there are broad generational trends around what they want from their healthcare providers and how they prefer to engage with their treatment. Here’s what to be mindful of in order to ensure that you’re engaging patients, young and old.

Culture is the heart of your healthcare organization. A positive workplace culture makes it easier to attract, retain and advance staff – and makes for an environment that also benefits patients. Here’s what to know about fostering a workplace culture that will take your practice from strength to strength.

Even in today’s highly online world, word-of-mouth referrals are critical for building your healthcare business. These referrals may come from patients or other doctors and play an important role in both discoverability and patient acquisition. Here’s how your practice can encourage referrals.

Repeat patients are your bread and butter, but new patients are vital to growing your practice – especially in specializations where treatment might be short-term or one-off. It’s more expensive to attract new patients than retain existing ones, so understanding the return on your marketing investment is key to profitability.