Steps showing multiple years up to 2025 with an arrow and a target, symbolizing 2024 medical real estate trends and observations.

2024 Wrapped: A Year in Medical Real Estate


January 7, 2025 Real Estate Insights

2024 has ended, which means that the opportunities of 2025 beckon! At GZ, we’ve been keeping a close eye on the medical real estate market, noting growth in overall patient demand, trending changes in specific lease terms, and the hot market to watch – including Washington, D.C., an area we know well!

Here are some of the medical real estate trends we’ve noticed this past year.

READ MORE
A colorful doctor's office interior featuring a blue wall and modern furnishings

Tips for Multi-Site Healthcare Organizations


January 3, 2025 Expansion, Medical Offices

As healthcare continues to consolidate, multi-site healthcare is emerging as a significant area of growth. Ensuring quality of care across multiple sites can be a challenge to providers used to running their operations from a single space. If you plan to expand, use these tips to keep your practice streamlined – and your bottom line under control.

READ MORE

Give Your Practice the Gift of Growth


December 23, 2024 For Dentists, For Doctors

‘Tis the season to focus on developing your practice! It takes about twelve months for a new medical practice to become profitable, and about 2.5 years to reach capacity. To keep your practice expanding in a sustainable, manageable way, try these tips.

Service Offerings: The More, the Merrier

Pie or shortbread? Why not both? Treat your patients like you would a dinner guest by expanding your menu of services. Explore services that differentiate you from other practices. Extra service offerings are great for your bottom line while providing more care for patients as well as advancement opportunities for your team.

Let Your Technology Shine

Is your technology like a set of old string lights: ready to burn out at any moment? Don’t risk a National Lampoon situation. Now’s the time to upgrade to Electronic Health Records, invest in digital scheduling and practice management software, and embrace telehealth solutions. These can be the angel on the top of your practice tree, making life easier for your team and your patients – and giving new patients reasons to see you.

Deck the Halls with Great Design

If you want your practice to grow, you need to make sure it has room. Ensure that your space is thoughtfully laid out in a way that ensures privacy, promotes efficiency, and that fosters a feeling of compassion and expertise. Engage a designer or architect to assist with t the use of space, patient flow, and green building techniques. Good design will make both staff and patients feel at home and help you get the most out of your space.

Have Your Patients Sing Your Praises

All right, so maybe caroling isn’t acceptable in a medical office. However, delivering an exceptional patient experience is a great way to nurture the kind of word of mouth that helps a practice grow. Focus on providing prompt, human care in a comfortable environment and striving for a seamless experience every step of the way. Happy patients will keep coming back, and they’ll recommend your practice, too (especially if you ask them to leave a review!)

Add Marketing to Your Holiday Card List 

There’s nothing like receiving a holiday card from a friend or distant family member. It’s a great way to know that you’re on their mind – and to catch up on what they’ve been up to. Think of marketing as a seasonal card list for your business. Use social media, your website, your newsletter, and a strategic ad campaign to let current and prospective patients know what you’re all about – and add some sparkle to their perceptions of you.

Reward Your Helpers

Even Santa can’t do it alone – and you’re no different. Your admin and medical support staff are critical to the success of the day-to-day running of your practice. Happy, supported staff are more likely to stick around and do good work.Stay on your team’s nice list by offering bonuses, hosting a holiday party, sharing “thank you” gifts, and working with each person to figure out their career goals and how you can help get them there. If you’re looking to hire, offer a signing bonus to staff members who refer great talent.

Give the Gift of Growth – Talk to GZ! 

Don’t wait for practice growth to come down the chimney – invite it! The medical real estate experts at GZ Realty are here to help you prime your practice for growth. With extensive experience in lease negotiation and property sourcing, we can help you jingle your way to success this holiday season!

READ MORE
A stethoscope sits on an orange background with blue paper hearts signifying appreciation for healthcare team

How to Show Appreciation to Your Healthcare Team


November 21, 2024 For Dentists, For Doctors

Building a culture of care goes beyond how you treat your patients – it also encompasses how you support your healthcare team. Showing your support for your team has benefits that resonate throughout your entire practice, including a 14% increase in productivity, improved team dynamics, reduced burnout, and significantly reduced attrition.

READ MORE
A doctor in a white coat, blue shirt, and orange tie has a stethoscope around his neck and is pointing to an electronic tablet that he's holding

Enhance your Medical Office with Smart Upgrades and Technology


October 16, 2024 For Dentists, For Doctors

Running an efficient practice is vital to your bottom line and a significant factor in staff and patient comfort. Here are some simple ways to upgrade your medical office technology to remain competitive while improving the patient experience.

READ MORE
Shoot for Success with Patient Appeal

Shoot for Success: Top Factors Patients Consider When Choosing a New Doctor


October 3, 2024 For Dentists, For Doctors

Everyone loves a repeat patient, but new patients are key to practice sustainability. If you’re looking to win big when it comes to the new patient pipeline, lace up your acquisition skates and use these top tips to score the clients you need to keep your bottom line in contention!

READ MORE
4 Benefits of Bilingual Medical Staff

4 Benefits of Bilingual Medical Staff


September 19, 2024 For Dentists, For Doctors

We live in an increasingly diverse nation. According to data from the 2019 US Census Bureau, more than 68 million people speak a language other than English at home. This figure represents a tripling of 1980 numbers and will only rise.

READ MORE
How to Unlock Your Best Lease Renewal

How to Unlock Your Best Lease Renewal


September 12, 2024 Real Estate Insights

The vast majority of healthcare practice owners lease their space, with three-quarters saying they prefer leasing over buying. Leasing can be great for your bottom line: it frees up working capital so that you can reinvest in your business, and with a landlord watching over the building, essential maintenance is handled seamlessly. Additionally, leasing gives you flexibility should you want to move or expand your practice.

READ MORE
Is Your Medical Practice Embracing Digital Payments?

Is Your Medical Practice Embracing Digital Payments?


August 29, 2024 For Dentists, For Doctors

Digital payments have become the preferred method of payment across most sectors, with consumers using cards or other digital methods to buy groceries, book travel and accommodation, update personal details, or subscribe to digital services. Digital methods such as in-app payments, peer-to-peer payments, and tap-to-pay have become the norm. While healthcare has long relied on legacy payments involving mailed statements and checks, it’s time to follow the larger consumer trend and shift to digital payments.

READ MORE
Reasons Why a Lease Audit Matters

6 Reasons Why a Lease Audit Matters


August 9, 2024 Real Estate Insights

Before you sign the lease agreement for your medical practice, make sure you fully understand what you’re committing to, both financially and legally. A lease audit not only provides peace of mind but also ensures that both you and your landlord are fulfilling your respective responsibilities. Here are some reasons a lease audit can help your medical practice do better business:

READ MORE
Illuminating Your Medical Practice: The Importance of Signage

Illuminating Your Medical Practice: The Importance of Signage


July 29, 2024 Medical Offices

Medical practice signage is a critical part of communication. Clear, logical, attention-grabbing signage not only helps patients find your practice, but ensures that they can easily find their way around. Here’s why medical practice signage is important for your brand – and for the patient experience.

READ MORE
Improve Patient Experiences: How to Synchronize Your Practice's Brand and Care

Improve Patient Experiences: How to Synchronize Your Practice’s Brand and Care


July 22, 2024 For Dentists, For Doctors

Branding is a powerful part of your practice’s value proposition. It defines who you are, what sets you apart, and what kind of experience patients can expect. Branding is the promise you make to your patients. When branding and expectations are aligned, positive outcomes result. The opposite is also true: patients who have an experience that feels disconnected from a brand promise are more likely to have a negative experience.

READ MORE