The past few decades have seen the rise of the specialist. Although many fields have seen a shift away from the “jack-of-all-trades” provider towards specialization, it’s especially pronounced in medicine, where specialists and even sub-specialists have become the norm. As a real estate firm focused solely on medical real estate, we see the parallels between what’s happening in medicine and the market shift we’re driving in our own field.
From Generalist to Specialist
In medicine, generalists are essential “first point of contact” service providers. They are able to work with and help a wide audience of people, many of whom have simple or routine concerns. For these patients, this level of care is ideal: there’s no need to engage an expensive, busy specialist for a routine check-up or minor ailment.
However, when it comes to highly complex, unusual, or difficult conditions, the generalist usually makes a referral to a specialist. The reason for this is obvious: these individuals have dedicated their professional lives to honing their expertise within a particular field or subfield of medicine and are able to diagnose, manage, and treat challenging treatments. Not only that, but they have access to resources, technology, and team members suited for performing this kind of work.
Not only does this benefit the patient, who is able to take advantage of specialized knowledge and treatment tailored precisely to their needs, but it also helps generalists and their patients by freeing up consult times and keeping costs low. Given the breadth and complexity of the medical field, then it’s no surprise that the ratio of specialists to generalists in the US is around 2:1.
Gittleson Zuppas Medical Realty: Specialists in Medical Real Estate
In contrast, there are far fewer specialists in the real estate space. Real estate firms often work across sectors of the market or only partially specialize – say, for example, in “commercial” real estate generally.
At Gittleson Zuppas Medical Realty, on the other hand, we’re narrowly focused on the market we’ve spent years getting to know and understand medical real estate. Medical real estate may fall under the umbrella of commercial real estate, but it’s a submarket that requires in-depth knowledge and expertise if it’s to be properly served. The challenge that medical real estate presents is one that we’re happy to rise to – and have.
As specialists in this sector, we understand that there are enormous differences between the needs, requirements, and market considerations of a medical office building and a traditional commercial office space or storefront. Site selection, due diligence, buildouts, and lease negotiation are just some of the areas where these submarkets differ, and where GZ’s expertise shines.
It takes years to become a true specialist in any field, but at GZ, we can confidently say that we’ve done so. Just like medical specialists, we’ve spent decades honing our medical real estate expertise, knowledge, and connections to ensure that our clients receive expert care at every turn.
This extensive experience also makes us efficient, effective, and well-connected, with a proven portfolio that shows we can deliver exceptional outcomes every time. As your professional advocates, the team at GZ is here to ensure your practice is positioned for maximum success – and we’ll continue to lead the way in the market.