Every healthcare practice today strives to deliver improved patient outcomes in a patient-centered environment. But paper-based processes together with decentralized EHR and patient relationship management systems make it impossible for providers to achieve a truly 360-degree view of every patient – and that patient’s journey.
When providers invest in powerful, centralized solutions, they’re able to see at a glance, a full picture of a patient’s medical history, personal background, and communication preferences – allowing providers to provide seamless care that meets the patient where they are.
Patients Expect Frictionless, Effortless Care
The shift toward digital experiences has become commonplace in most industries. Consumers shop, pay bills, set up accounts, monitor expenses, and track trends online across almost every sector of their life – from retail to banking to utilities. They carry over those same expectations to their interactions with the healthcare system. Rather than relying on endless paperwork and manual appointment booking and reporting that puts an administrative onus on patients, healthcare providers need to take their cues from successful brands in other verticals. Shifting to a centralized, multi-channel electronic system allows providers to personalize the customer experience, streamline onboarding, provide easy access to patients’ own healthcare information, and help patients find what they’re looking for in the format they prefer. It empowers patients – rather than overwhelming them.
Good for Patients Means Good for Providers
Centralized data systems help patients receive more personalized, streamlined care. But they also make it easier for providers to deliver that care. When everyone has access to the same data, practitioners are able to achieve a more fully realized picture of the patient, including medical history, current lifestyle, personal background, and communication preferences and needs. Tapping into a single, powerfully populated central source of knowledge enables providers to identify care gaps, be proactive in providing care, and develop better personal connections with a patient. It also allows providers to draw trends and make marketing or business decisions based on current or projected needs. These might include scheduling or staffing changes, the addition of new digital tools, adding multilingual marketing materials, or expanding the services on offer.
A 360-Degree Approach Will Take Your Practice Further
Centralized systems enable providers to do more with less – and with less administrative burden. Experience personalization, resource coordination, data sharing, and expanded options for patient engagement all present enormous opportunities for forward-thinking practices. If you’ve been losing time, resources, and patient satisfaction scores to burdensome and fragmented systems, now’s the time to leverage technology to help you build a data-driven, resilient healthcare business that will thrive in the post-COVID-19 context. A streamlined technological approach along with a contemporary setting for your practice will help you corner the market for your medical niche.
At Gittleson Zuppas Medical Realty, we specialize solely in medical real estate. If you’re looking to expand or move into a space that reflects your new tech-forward focus while showcasing your patient-centered ethos, get in touch. We’ll help you find the ideal space for your audience.