If your medical practice is experiencing a slump in new patients, revenues, or employee motivation, a shift in perspective might be in order. Allow yourself some time to dig deep into why and how you do things – and ensure that your approaches align both with your personal goals as well as current best medical and business practices. Here’s how to take a fresh look at your practice with an eye to continuous improvement.
Reimagine Your Medical Space
We say it all the time: where you work shapes how you work. Consider how your medical office space is working for you and what it could be doing better. What are your dream amenities? What would you add, remove, or change? Explore competitor locations to see how others are doing it, and try using staging software to visualize your possibilities. If there is a gap between your goals and the opportunities your office can provide, talk to GZ about finding a space that works for you.
Reflect on Your Workflows
It’s easy to keep doing things a certain way because that’s how you’ve always done them. But what worked once isn’t always the best approach today. Consider whether your current workflows are as efficient and frictionless as possible. If not, think about how to reshape them to make life easier for both staff and patients. This might mean investing in new technology, adjusting when and how you receive supplies, rethinking your billing timelines, and even reconsidering the services you offer. Invite input from your staff, but also use analytics to see where you’re spending your energy – and where your revenues are coming from. You might just identify an untapped market or an opportunity to drive greater profitability for your practice.
Invite Outside Insights
One of the best ways to reframe your own perspective is to consider the perspectives of others. Use surveys, reviews, informal conversations, or even AI-driven sentiment analysis to identify what staff and patients need and want from your medical practice. This feedback can help you pinpoint how prospective patients see your practice and what kind of expectations they have – and how you can adjust your approach or service offerings accordingly. By inviting and reviewing feedback, you’ll quickly be able to see whether your practice is “on brand” or whether you need to course correct to reshape perceptions – or simply lean into them.
Ready to Reframe Your Practice? Talk to GZ
For an outside perspective that can help take your practice to the next level, talk to the team at Gittleson Zuppas Medical Realty. As medical real estate experts, we can help you bridge the gap between where your practice currently is and where you want to take it. Whether you’re looking to move, expand, or even renew an existing lease with terms that work for you, we can help. If you’re ready to see your practice in a whole new light, get in touch today!