Understanding Patient Mix

Tips for Understanding Your Patient Mix

August 24, 2022 For Dentists, For Doctors

Your patient mix shapes how your healthcare practice does business. Knowing who you’re serving and what they need allows you to deliver an exceptional experience and plan for the future. Here’s what you need to know about understanding your patient mix and how you can make sure that you’re meeting your patient’s needs. 

Gathering Patient Data is Vital

Understanding your audience is vital for any business. Healthcare practices are no different. By having a deep understanding of the patients you treat, you can identify their needs, address their pain points, and provide care that turns them into loyal customers who will recommend your practice to others. Gathering patient demographic information – including their location and funding source – as well as closely monitoring the demand for services provided will help you understand your patients and what they need from you. 

This information will help you see whether there are specific gaps that you could fill, whether you’re providing services, what areas need more/less attention, and whether you’re targeting your ideal patients. 

Have your staff collect this information in each patient’s electronic health record. Begin by making sure your existing patients’ records are complete, then ensure that key information is collected from all new patients. It is important that the information is collected in a consistent manner so that your data is easy to compare and contrast. 

Factors that Affect Your Patient Mix

There are numerous factors that affect your patient mix. These include your specialization, the services you provide, pricing and insurance coverage, local competition, whether you accept new patients, your brand positioning, and your location.

Of these, your brand positioning and location are two critical elements you might not have given serious thought. Your “brand positioning” is where you stand in the market and what sets you apart from competitors. The difference between where you “see” yourself and your actual market position will help you optimize your services, pricing, and overall look and feel accordingly in order to attract the appropriate patient mix. For example, suppose your brand positioning is that you’re the most innovative specialist in your field. In that case, you’ll attract the appropriate patient mix through the provision of high-tech services that can’t be found elsewhere. If your brand positioning is that you’re always available to the community regardless of ability to pay, you’ll want to take steps such as offering a sliding pay scale, accepting walk-ins, and maybe even assisting with transportation or working with community organizations for follow-up or wrap-around care. 

“Location, location, location” is the famous real estate catchphrase. It is also critical to success in healthcare. The location of your practice shapes your patient body and the types of care they seek. If you’re a generalist, a central location convenient to public transit or close to a medical hub with multiple specialist providers can be a great option, although competition can be a factor to consider. If you’re a specialist, patients are more likely to travel to meet you – although this depends on your type of specialization. If you work with the elderly, convenience is more vital than for a plastic surgeon, where privacy is a consideration. 

Attract Your Ideal Patients With A Great Location

At Gittleson Zuppas Medical Realty, we specialize in pairing healthcare professionals with high-performing addresses. If you’re looking to optimize your location to serve your ideal patient mix, talk to the team at GZ. We can help you find the space that delivers an elevated experience while being conveniently positioned to the people you’re trying to reach.