According to the Department of Labor, the healthcare industry is set to grow 14% through 2028 – faster than any other sector. The reason for this is twofold: an aging population, along with a greater demand for medical care.
While this is potentially excellent for the bottom line of your medical practice, it brings with it some challenges: namely the recruitment and retention of staff in an increasingly competitive sector. Rapid industry growth means not only will medical offices face a possible staff shortage but retaining existing staff may become more difficult. With human capital being one of the highest costs of running a medical practice, it pays to be mindful of both how you recruit and retain staff.
High-Performing Employees are Good for Business
It’s in your practice’s best interest to recruit and retain the best possible employees. Doing so will help attract patients and improve the overall patient experience, driving patient loyalty, and ensuring that your calendars remain full. A high-performing staff is also more efficient and more likely to take the initiative, with the result being reduced administrative costs.
While hiring excellent staff is beneficial for your bottom line, being able to retain them is equally as important. Staff turnover is costly, with factors such as hiring, training, and reduced morale, all having a significant impact on budgets. On the other hand, having a stable roster of high-performing employees will keep things running smoothly.
Great Amenities can Help Retain Staff
While cultural and organizational factors play a significant role in staff retention, so does the workplace environment. Workplace amenities are a significant factor in appealing to Millennial workers – a crucial point given that by 2025, this age group will make up the majority of the workforce. By appointing your medical practice with high quality, appealing amenities, you’ll be able to differentiate yourself from other medical employers and more easily recruit and retain staff.
So, what do great amenities entail? Popular amenities include access to a fitness center, showers, an onsite cafe, separate meeting or gathering spaces, and places to park a car or store a bike. Amenities can also go beyond the physical boundaries of your building to include things like location, access to public transportation, and proximity to retail offerings.
Shape Your Amenities to Your Workforce
What’s possible – or advisable – for your practice depends on factors including your building’s size, location, and your workforce. If space is at a premium, you’ll want to choose your amenities wisely. Additionally, it’s vital to ensure that the amenities you choose to provide are those that will appeal to your existing or prospective workforce. If the majority of your staff cycle to work, then bike racks and showers will be a good investment. If most drive, you might want to use this space for something else instead – and look into offering private parking.
To step up your game in terms of your office building amenities, speak with the team at GZ. We can help you find a highly amenitized building that meets your needs, your employees’ needs, and your patients’ needs.