Grow your Practice

5 Tips for Growing Your Medical Practice


The impact of COVID-19 is impossible to understate. Over the past two years, the coronavirus has meant reduced patient traffic and revenue for most medical practices. If patient attrition and low levels of new patients have impacted your bottom line, it’s time to get proactive. Here’s how to grow your healthcare practice in 2022 and beyond.

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Orange and Blue Gears

What to Know About Workplace Culture at Your Practice


June 22, 2022 For Dentists, For Doctors

Culture is the heart of your healthcare organization. A positive workplace culture makes it easier to attract, retain and advance staff – and makes for an environment that also benefits patients. Here’s what to know about fostering a workplace culture that will take your practice from strength to strength.

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Marketing Tips

5 Tips for Marketing Your Medical Practice


Marketing is vital for creating a sustainable medical practice. To grow your business, you need to be able to attract and retain patients – which means leveraging proven outreach strategies across both digital and “real world” environments. Here are five simple tips for marketing a medical practice of any size.

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Positive Referrals

5 Ways Healthcare Providers Can Improve Word-of-Mouth Referrals


May 18, 2022 For Dentists, For Doctors

Even in today’s highly online world, word-of-mouth referrals are critical for building your healthcare business. These referrals may come from patients or other doctors and play an important role in both discoverability and patient acquisition. Here’s how your practice can encourage referrals.

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Howard Hughes Unveils Plans for $325M in New Development on Columbia Waterfront


February 18, 2022 In The News

From The Baltimore Business Journal, Feb 8, 2022

The future of Downtown Columbia’s Lakefront District became more clear Tuesday with details of a $325 million investment to bring new office, retail and residential to the area around scenic Lake Kittamaqundi.

The district’s redevelopment has been in the works for years, but now developer the Howard Hughes Corp. has confirmed plans will include a new medical office building, 675 apartment units, a music venue, a restaurant, and a minority-owned business incubator. And that’s just to start.

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Gittleson Zuppas Bethesda Magazine

As Seen in Bethesda Magazine: Gittleson Zuppas Medical Realty


March 30, 2021 In The News

Bethesda Magazine
Profiles: Test of Time

“For more than 30 years, GZ Realty has helped clients buy, sell and lease top-tier healthcare settings and has brokered invaluable relationships between tenants and landlords.”

When David Gittleson and Nicholas Zuppas began working together in 1988 at a real estate firm in Bethesda, they quickly realized medical professionals were not getting the specialized real estate services they deserved. Two years later, the pair founded Gittleson Zuppas Medical Realty (GZ Realty) to fill that void. In 2007 Peter Papantoniou joined as co-principal and “has contributed immensely to the firm’s growth,” says David.

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Primary Care Office

Keeping Pulse with What Consumers Want from Primary Care


Physicians and medical practices looking to attract new clients and develop loyal patients need to understand how patients work. Patients typically wait until they’re sick before they select a provider.

So, whoever they see for this season’s flu will likely be who they return to for other services. Where a patient receives important episodic care influences and often decides where they’ll go for a mammogram or a physical. Given they had a good experience, of course.

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Viral-Outbreak

How Medical Offices Should Communicate to Patients About Viral Outbreaks


The novel coronavirus (COVID-19) continues to spread across every populated continent. With widespread outbreaks throughout the US, counties, cities, and states are taking powerful mitigating steps to “flatten the curve.” The aim of the measures, which include “social distancing” and working from home, is to help spread out the impact of the virus to avoid overwhelming our hospital systems.

However, these measures have had a substantial economic impact on businesses across all industries, including medical clinics. Fearful of potential exposure, patients are avoiding seeing their physicians. Others are relying heavily on telemedicine, which has traditionally had stricter reimbursement requirements. The result is fewer patients and less revenue – although the bills continue to arrive as usual.

Here’s what medical practices can do to help keep the lights on until we find ourselves on the other side of the exponential part of the curve.

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Medical-Real-Estate-Firm

Boutique Medical Realty Brokers Mean Big Results


It’s easy to be swayed by a name when deciding on a firm to represent your medical realty interests. More prominent names are often associated with clout, impact, and professionalism. But bigger isn’t always better, especially in an industry where personal relationships matter.

If your business is personal to you – and let’s face it, if you’re in medical realty, it is – then opting for a boutique firm instead of an industry giant can be a winning decision. Here’s why.

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Mixed-Use

Medical Office Buildings Are the New Mixed-Use Developments


We’re all familiar with mixed-use developments: large spaces that meld different types of buildings, and which function as a sort of community hub drawing people from all walks of life. While these sorts of developments have long been associated with commercial, retail, and residential spaces, we’re increasingly seeing the same principles being applied to medical office buildings (MOBs).

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Consolidation

Trend Watch: Medical Practice Consolidation and its Benefits


Is your practice considering merging with or acquiring another medical practice? You’re not alone. We’re seeing it happen across the board, from university systems to localized specialized physician groups working together to provide the right care to their patients. Medical practice consolidation is a great way to generate more revenue while combining overheads and reducing costs.

Let’s explore why medical practice consolidation is a hot trend.

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1145-19th-Street

The RMR Group & Gittleson Zuppas Medical Realty Announce the Execution of 16,531 SF of New and Renewal Leases in 2019 at 1145 19th Street NW


January 23, 2020 In The News

The RMR Group Inc. (Nasdaq: RMR) announces the execution of seven new and renewal leases totaling 16,531 square feet of medical office and retail space during 2019 at 1145 19th Street NW in Washington, D.C.

The property, which is undergoing a substantial redevelopment, is a multi-tenant, eight-story office building with 133,000 square feet of leasable space, home to several primary and specialty medical practices. Renovations, which launched in 2018 and are expected to be completed in 2020, include a sleek all-glass facade and major HVAC upgrades, making this building highly energy-efficient while reducing operational costs. New amenities will include a technologically advanced conference and training center, a serene lobby lounge and a state-of-the-art fitness facility overlooking 19th Street. The building offers onsite radiology, surgery center, laboratory testing, and pharmacy, allowing for full-coverage patient care.

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