Online comments are a critical part of reputation building for healthcare practices. Some 88% of patients consider online reviews when choosing a doctor, so having a solid body of positive online feedback is vital. This is especially true as people rely more on local search and online databases when searching for care. Here’s why online reviews matter and how you can use them to your practice’s advantage.

With COVID-19, we’ve seen an enormous increase in the implementation of telehealth and telemedicine. While shifting to a virtual environment can mean additional flexibility for healthcare providers and improved timeliness, comfort, and cost savings for patients, virtual care is not without its barriers.

Let’s explore some of the roadblocks to virtual care and how providers can manage them.

You can’t measure the success of your marketing efforts without metrics. Data and analytics give healthcare providers key insights into the reach, impact, and return on investment of their healthcare marketing strategy – showing where to double down, course correct, or try something else entirely.

Here’s what healthcare providers should be measuring.

A business plan is an essential component of success. It provides a strategic roadmap outlining where you are, where you want to be, and how you plan to get there. Starting a practice without a business plan is like building a house without blueprints. You might succeed, but you’ll take longer, miss key opportunities, and spend more recouping the costs of mistakes. With every aspect of the medical industry becoming increasingly complex, a detailed business plan can separate profitable practices from the rest.

When the COVID-19 pandemic hit, healthcare providers focused on fast-tracking their adoption of telehealth services. The increased reliance on virtual care, along with numerous other changes ushered in by the pandemic, has required providers to rethink their IT priorities in 2021. Here are some of the top priorities for healthcare providers going forward.

The pandemic has dramatically changed the day-to-day running of healthcare settings. Patient volumes, treatment settings, safety guidelines, and even billing standards have all changed due to COVID-19. Not only are healthcare teams dealing with increased workloads and changing responsibilities, but they’re dealing with the emotional impact of the virus as well. However, a well-supported team translates into better outcomes for your clinic – both for staff and patients. Here’s how to manage your team during the pandemic.

2020 marked a time of change and adaptation. COVID-19 required healthcare organizations to move quickly to solve a variety of new problems, including a shift towards telehealth, changes to in-person care, and even a reworking of our healthcare spaces. However, these changes have occurred in a healthcare context where marked change was – and is – already underway.