A sustainable business is a successful business. While returning patients form a core part of your practice’s bottom line, they can’t be relied upon to keep your business afloat in the long term. People move, finish treatment programs, or change insurance providers – and if you’re not working to replenish your patient pipeline, you can find yourself in a position where your calendar is severely underbooked. In addition to key factors like great reviews, a strong therapeutic service offer, and a highly visible location, a marketing strategy is critical to ensuring ongoing practice viability. Part of that marketing strategy should be a patient referral program. Here’s what to know.

It may be spooky season, but you don’t want your patients to put doctors on their list of things that go bump on the night. A patient who is afraid of the doctor is less likely to book routine visits, share concerns about their health, and be in a position to take charge of their well-being. Putting patients at ease is key to building a healthy community – and a healthy practice. Here’s how to have your patients feeling that a doctor’s visit is less trick and more treat.

Missed appointments are a source of friction for any healthcare provider. They not only result in lost revenue but also affect practice workflows and scheduling. One study found that the average no-show costs a practice $200 – which adds up to more than $150 billion a year! If patient no-shows are an issue with your practice, here are our top ways to ensure that patients show up for their appointments.

When we think of “brand,” our minds often go to logos and business cards. A brand is much more powerful than that! Your brand is the sum of your “clients’” experiences with your practice and their expectations. A unique, clear, consistent brand can help your medical practice convey what you’re all about and stand out from your competitors. Here’s what to think about when developing your brand.