Social-Media-Marketing-For-Doctors

Social Media Marketing for Doctors and Medical Practices

October 30, 2018 For Dentists, For Doctors

Social media is here to stay, and it behooves the savvy business owner to learn how to use it effectively to market their medical practice. Whether you’re a doctor, chiropractor, dentist, etc. the goal is the same: help more people who have the problem(s) that you solve.

You can use social media to humanize your brand, educate current and potential clients, connect with other industry professionals, and communicate with your audience in a way that’s transparent, informative, and engaging.

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Medical-Office-Manager-Pain-Points

6 Common Medical Office Manager Pain Points and How to Avoid Them

September 18, 2018 For Dentists, For Doctors, Medical Offices

Keeping a medical practice running smoothly is one of the hardest challenges office managers face today. Having to juggle various administrative burdens while keeping your office fully staffed and maintained often takes a backseat to acquiring more patients.

Ensuring your patients’ satisfaction means tending to their worries and woes. The best way to do that is to have a staff that’s attentive, available, and extremely knowledgeable. Your staff must be willing and ready to meet with their patients one-on-one, give accurate and adequate information and offer each patient peace of mind.

How can you make that happen? Easy, follow these six tips.

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Electronic-Health-Records

Growing Pains of Electronic Health Records and the Impact on Healthcare Offices

August 30, 2018 For Dentists, For Doctors, Medical Offices

A millennial healthcare experience

A 25-year-old man goes in to see his doctor. He has a series of questions about symptoms he has and a few ideas of what could be wrong based on online research.

The doctor examines him, and she quickly rules out a couple of the man’s suggestions but finds one is a real possibility. She decides to order some blood work to confirm, submitting the order on her tablet. Then, she adds a few notes to the patient’s electronic chart.

The next day, the patient receives a text message notifying him that his test results are now available in his patient portal. He quickly logs in and reviews the info. It includes a message from his doctor, outlining a brief plan of action and direct contact number for any questions.

Sound familiar to you?

This is the landscape that every healthcare office either has entered or will enter in the near future.

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Medical-Real-Estate

Medical Real Estate Becoming More of a Priority

August 17, 2018 For Dentists, For Doctors, Real Estate Insights, Relocation

Healthcare systems used to think about real estate in terms of finding four sturdy walls and a roof that fit their bottom line. But, in 2018, healthcare executives are becoming increasingly strategic in their real estate decisions, labeling it as a high priority.

The factors that have spurred this shift are lower reimbursements, the entrance of nontraditional healthcare delivery and the aging population. Healthcare executives are now making it a top priority to control costs, improve efficiency and increase returns on their real estate investments.

Healthcare real estate is no longer strictly a liquid asset that is managed to increase cash flow and free up capital for other projects. Now, healthcare real estate is seen as a way to improve the sustainability of operating margins.

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Doctor-Lab-Coats

The Boutique Retail Approach to Healthcare

June 27, 2018 For Dentists, For Doctors, Medical Offices

Healthcare is and always has been an industry that changes rapidly. 2018 has been no different, but this year the trends have focused on value, quality of care, and patient outcomes.

Many medical practices have been scrambling to try to figure out how they can deliver the best patient care experience while continuing to turn a profit. This challenge has become more and more difficult due to high overhead, tightened government regulations, and only a finite number of hours in the day with which to devote to patients.

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GZ-data-security-healthcare

The Growing Need for Data Security in Healthcare

June 7, 2018 For Dentists, For Doctors, Medical Offices

Healthcare security threats are ever-changing and ever-growing. And so are their associated costs. The costs of healthcare data breaches are among the highest of any industry. Each breach costs $380 per record — or $6.2B globally.

With 90% of hospitals reporting a breach, the risk of facing these costs is all too real.

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Group-Practices

Industry Trend: The Rising Tide of Group Practices

April 6, 2018 For Dentists, For Doctors

For several years, the medical industry has been facing a major shift from private to group practices. Privately owned practices are increasingly giving way to group practices directed by larger corporations or to new providers aiming to offer services directly to patients — and primary care physicians are leading the trend.

There are several reasons why this shift is occurring; these include decreased profitability, operational challenges arising from reform efforts, and a drive for efficiency. Declining reimbursements and an increase in time spent on administration — not to mention the expense of integrating and maintaining electronic systems — are making the private practice less viable. But there are also larger market forces at play.

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dentist-office

Dentist Office “Must-Haves”

March 5, 2018 For Dentists

Every dental office is different and provides patient experiences in individual and authentic ways. But there are some things that should always be considered- if not mandated- for a successful practice. Here are a few “must-haves” every dentist office should strive to provide.

Maximize Communication and Space

Remember that whether you own your office or lease the space, you’re still paying for every square inch. So it’s important to use that space in the most efficient and productive manner possible, with no areas that are wasted. Your design needs to help your staff communicate both internally and externally with patients as well as labs and suppliers.

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