In today’s competitive medical landscape, your hospital needs to be able to differentiate itself from other providers. Effective market positioning can have a powerful impact on how your business is performing, attracting new patients, evolving your patient mix, and drawing high-performing doctors and employees.
You may already have a brand position in mind, but before embarking upon a brand overhaul or marketing campaign, it’s vital to undertake a market analysis. Review what your competitors are doing, and gauge how the public perceives you. This will help you identify potential gaps in the market, as well as determining what needs to be done to separate you from competing hospitals or clinics.
Physician offices are increasingly investing in point-of-care diagnostic testing– and with good reason. On-site diagnostic capabilities not only have the potential to deliver improved patient outcomes but also to reduce practice costs.
What’s the Point?
There are numerous reasons why physicians are moving away from sending outpatient samples and towards doing their own analysis in house. These include:
You’ve probably got a hazy vision going of your new medical office. Maybe you’ve even got a list going. Now, you need to start solidifying what you’re looking for in a space.
Whether you’re relocating, expanding, renewing your lease or just planning ahead – you’ll want to make sure you’re meeting the needs and expectations of patients and physicians.
In fact, every office design, layout and building decision should take into consideration how it influences these two areas of your medical practice: staff efficiency and patient experience. It might be overwhelming but don’t fret.
Healthcare customers are increasingly demanding a full-service, integrated approach. The same trends that are emerging in retail are at the forefront of healthcare provision. In 2018, customer-centric design is all about creating spaces that are seamless, functional and frictionless.
Healthcare customers don’t want to have to go out of their way to access a service – nor do they want to travel to multiple providers. They want to be seen promptly and in a comfortable setting. The entire experience is increasingly aligning with an all-in-one, hospitality-inspired approach.
Keeping a medical practice running smoothly is one of the hardest challenges office managers face today. Having to juggle various administrative burdens while keeping your office fully staffed and maintained often takes a backseat to acquiring more patients.
Ensuring your patients’ satisfaction means tending to their worries and woes. The best way to do that is to have a staff that’s attentive, available, and extremely knowledgeable. Your staff must be willing and ready to meet with their patients one-on-one, give accurate and adequate information and offer each patient peace of mind.
How can you make that happen? Easy, follow these six tips.
A millennial healthcare experience
A 25-year-old man goes in to see his doctor. He has a series of questions about symptoms he has and a few ideas of what could be wrong based on online research.
The doctor examines him, and she quickly rules out a couple of the man’s suggestions but finds one is a real possibility. She decides to order some blood work to confirm, submitting the order on her tablet. Then, she adds a few notes to the patient’s electronic chart.
The next day, the patient receives a text message notifying him that his test results are now available in his patient portal. He quickly logs in and reviews the info. It includes a message from his doctor, outlining a brief plan of action and direct contact number for any questions.
Sound familiar to you?
This is the landscape that every healthcare office either has entered or will enter in the near future.
Healthcare is and always has been an industry that changes rapidly. 2018 has been no different, but this year the trends have focused on value, quality of care, and patient outcomes.
Many medical practices have been scrambling to try to figure out how they can deliver the best patient care experience while continuing to turn a profit. This challenge has become more and more difficult due to high overhead, tightened government regulations, and only a finite number of hours in the day with which to devote to patients.
Healthcare security threats are ever-changing and ever-growing. And so are their associated costs. The costs of healthcare data breaches are among the highest of any industry. Each breach costs $380 per record — or $6.2B globally.
With 90% of hospitals reporting a breach, the risk of facing these costs is all too real.
When it comes to medical care facilities, they need to be designed in such a way that it is easy to change things around when necessary. Adaptability is the name of the game, especially as a medical practice grows and gains more patients.
Needs and demands change, and what worked well before may not work as well now. This fact can apply not just to the space and facility itself, but also to the equipment, technology, and even to how the facility is staffed and managed. Quality of care is the most important thing, and a facility that can adapt to provide care the most effective care is a facility that will continue to grow and prosper.
With the cold days on their way out and warm spring and summer months fast approaching, it’s time to do a little spring cleaning to prepare for a busy season ahead.
Making sure that your medical practice is clean, tidy, and organized not only presents a professional and reassuring appearance for your patients, it also helps to keep your staff productive and on task.
When everything has a place and everything is in its place, both efficiency and quality of care are improved. Here are a few things to keep in mind as you prep for the big cleaning day.
Waiting rooms can be a dreaded place to enter. But, what if time spent in your waiting room didn’t feel like waiting at all? What if instead of choosing between a Glamour magazine from October of 2010 & a Men’s Health from April of 2011, your patients and those that come with them to their appointments could pass time being productive or genuinely entertained?
Here is a list of items or services that can create a positive experience in your waiting room.
Waiting Room Improvement #1. Free WiFi.
With the popularity of smartphones and tablets, many people can make good use of their time if an internet connection is available. Offer free WiFi to your patients so they can get some work in or play games and network while waiting for their appointment.