Healthcare is a people-centered field. The quality of your medical staff directly affects the success of your practice. Hire well, and you’ll nurture an efficient, expert, welcoming atmosphere that attracts patients and keeps them coming back. In contrast, a poor hire can negatively impact the overall patient experience. Here’s what to look for when hiring staff for your medical practice – and how to attract and retain top talent.

Putting patients in control of their own care has long been a theme of patient-centered care. However, a key element of this idea, which is sometimes overlooked, is convenience. In fact, many patients prioritize convenience over quality of care. Let’s explore some of the factors and services that matter to patients when they seek healthcare – and how your practice can pivot to align with patient expectations.

A sustainable business is a successful business. While returning patients form a core part of your practice’s bottom line, they can’t be relied upon to keep your business afloat in the long term. People move, finish treatment programs, or change insurance providers – and if you’re not working to replenish your patient pipeline, you can find yourself in a position where your calendar is severely underbooked. In addition to key factors like great reviews, a strong therapeutic service offer, and a highly visible location, a marketing strategy is critical to ensuring ongoing practice viability. Part of that marketing strategy should be a patient referral program. Here’s what to know.

Repeat patients are your bread and butter, but new patients are vital to growing your practice – especially in specializations where treatment might be short-term or one-off. It’s more expensive to attract new patients than retain existing ones, so understanding the return on your marketing investment is key to profitability.

As a healthcare provider, your goal is powerful patient outcomes while also creating the conditions for both growth and resilience, all in a cost-efficient way. This means shifting from a reactive to a proactive approach to solving problems, especially in light of the rapidly changing healthcare landscape. Here’s how to proactively foster agility and connectivity in your healthcare organization, focusing on areas of meaningful impact – and achieving greater value.

COVID-19 saw a shift toward telehealth visits as patients sought to reduce their exposure to the virus – and as changes in government reimbursements made telehealth a more viable option for providers. However, as the pandemic recedes and patients are growing more confident returning to public life thanks to the vaccine and masking measures, providers are experiencing an uptick in in-person visits.

Technology has transformed how people interact with almost every industry. Digitization brings convenience, personalization – and increased expectations about the quality of interaction with an organization. This shift has also affected healthcare, with today’s patients expecting the seamlessness and ease of access afforded by retail and hospitality providers.