Telemedicine has skyrocketed during COVID-19, with many patients using it as an alternative to in-person care. However, while telehealth has made it possible for patients to receive routine care without the risk of exposure of viral spread, it’s at best a complement to existing care provision – not a replacement.

Healthcare delivery has changed dramatically over the past few months. We’ve seen significant adjustments to policies around personnel, procedures, and delivery, and further changes are likely ahead. However, although these changes are novel, they’re not necessarily unexpected. According to Gensler, large “shocks” to the healthcare system have historically been the impetus behind large-scale healthcare delivery shifts. The 1918 ‘flu pandemic, for example, drove major change in disease prevention, hospital design, and public health initiatives.

So, what might COVID-19 mean for the future of our healthcare system?

COVID-19 has reshaped the world at large – and also how medical practices offer care for patients. Telehealth and virtual care have become key in providing treatment for patients with COVID-19 and non-COVID-19 related ailments. Efficient, affordable, and easy to implement, they promote social distancing, protect providers and patients, and free up valuable hospital resources for those who need it the most.

Online patient portals are quickly becoming a central part of the healthcare delivery experience. While some providers may be hesitant to introduce them due to the costs and learning curve involved in a new technological implementation, they offer myriad benefits to both patient and provider.

Physicians and medical practices looking to attract new clients and develop loyal patients need to understand how patients work. Patients typically wait until they’re sick before they select a provider.

So, whoever they see for this season’s flu will likely be who they return to for other services. Where a patient receives important episodic care influences and often decides where they’ll go for a mammogram or a physical. Given they had a good experience, of course.

The novel coronavirus (COVID-19) continues to spread across every populated continent. With widespread outbreaks throughout the US, counties, cities, and states are taking powerful mitigating steps to “flatten the curve.” The aim of the measures, which include “social distancing” and working from home, is to help spread out the impact of the virus to avoid overwhelming our hospital systems.

However, these measures have had a substantial economic impact on businesses across all industries, including medical clinics. Fearful of potential exposure, patients are avoiding seeing their physicians. Others are relying heavily on telemedicine, which has traditionally had stricter reimbursement requirements. The result is fewer patients and less revenue – although the bills continue to arrive as usual.

Here’s what medical practices can do to help keep the lights on until we find ourselves on the other side of the exponential part of the curve.